Proximity marketing, also known as Bluetooth marketing, is a new trend in mobile marketing. This new marketing method enables an advertiser to establish a connection with Bluetooth enabled phones located within 20 meters of a designated hotspot. Since 2006, proximity marketing has turned out to be a highly efficient free advertising method, reaching millions of customers with incredible ease. At proxiblaster.com you can purchase proximity marketing software and receive maximum feedback for a minimum initial investment. With our Bluetooth broadcasting software you won’t have to pay any hidden costs or annual fees.

A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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• Headset is the ideal accessory for any Bluetooth-enabled cell phone
• Motorola Bluetooth headset enables hands-free talking anywhere
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• Multi-function button controls 3-way calling, call start/end, hold, and mute
• Advanced volume controls
• Integrated Bluetooth Class 2 for wireless connection up to 10 meters (30 feet)
• Bluetooth 1.2 support for quicker pairing, fewer dropped calls, and reduced interference
• Compatible with Bluetooth 1.2- or 1.1-enabled cell phones, PDAs, PCs, printers and more that support headset and hands-free profiles
• Status LED light
• Free car charger included

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MPro Care is the first two-way mobile diabetes solution that provides automated reminders and accepts readings using standard mobile phones on all major U.S. service providers. mPro Care was developed to help improve patient medication and treatment compliance for improved health care outcomes and reduced cost of care for patients with chronic conditions such as diabetes, coronary artery disease and hypertension, asthma and obesity.

“We’re very excited about this whole mobile healthcare division, and we’ve partnered with content providers and complementary platform providers to create this mobile command center platform,” said Alan Stern, CMO of Gold Mobile, Clark, NJ. “We’re trying to create solutions that can be implemented in multiple locations, from doctors’ offices and hospitals to call centers and medical labs.

“This platform provides a rapid notification alert system with lots of capabilities for patients and their families, physicians and local authorities such as appointment confirmations and SMS reminders 24 hours before so you don’t have to have a nurse make these phone calls,” he said. “This allows them to send and receive text messages from a Web-based console to a cell phone and handle multiple calls simultaneously.

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“We created categories that can be customized based on whatever the hospital’s needs are.”

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“We’re in the process of demonstrating this to a dozen-plus hospitals, and some are about to adopt it, while others are in the early stages.”

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There are currently over 23 million diabetics in the U.S., about 8 percent of the total population, with approximately 2 million new diabetics diagnosed each year.

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Medication compliance, proper nutrition and exercise are major factors in diabetes management, and mPro Care sends custom-tailored medication reminders, motivational and behavioral trigger messages and condition-reading requests to patients’ mobile phones via SMS.

It will be great when we see this applied in hospitals, as I truly think such services can improve the quality of life of people with such diseases. I hope we will soon see more such services surfacing, because they are excellent examples of how the mobile technology can be put to good use and help us protect our lives and health.

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Motorola H700 Bluetooth Headset Hot Red Mobile Kit? This Motorola Bluetooth Fire Red headset is the ultimate tool in multi-taking? Hands free headset gives total mobility without compromising crystal clear communication ? Motorola H700 Bluetooth headset is perfect for the busy professional ? Popular folding microphone design ? Echo cancellation technology ? 10-meter (30 feet) connectivity range ? One-touch access to most desired features ? Ergonomic ear hook can be worn on either ear ? Up to 6 hours of talk time, 130 hours of standby time ? Bluetooth 1.2 wireless technology ? Multi-color LED ? Compatible with any Bluetooth-enabled mobile phone Accessories Include:? 1 (one) H700 Fire Red Headset ? 2 (two) AC Wall chargers ? 1 (one) free car charger ? Owner?s manual

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Author: drkmk4

Keywords: Moviefinal

Added: June 25, 2009

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* How long has your company been doing what you guys do? Give us a bit of background.

Cytech Ltd, started off as a technology provider for the mobile marketing field back in 2001, by building mainly sms marketing tools for bulk sms, and interactive sms services. Based on that very positive experience and success – mainly in the greek market – we decided to invest in bluetooth marketing by purchasing a share in a bright startup company then called Bluebird. Bluebird later evolved into Bluevibe, the company that develops the synonymous proximity marketing product for us.

I am quite pleased to say we identified the potential in the mobile marketing field very early on, and we are very happy with our choice! (laughs) At the time we invested in Bluevibe, it was the only proximity marketing platform built in Greece, and one of the very few worldwide. Since then, we have concentrated on constantly pushing our product one step ahead of the competition, in order to be able to cope with marketing giants from around the world developing their own solution. Today our system is the only system in the world that can offer free web access via Bluetooth wherever a Bluevibe Hotspot is covering the area.

* In your experience, do you think people are still afraid of using Bluetooth? – Is that any different in Greece than abroad?

I am not sure if the word “afraid” is the right one but it is definitely right that most of the people are circumspect about accepting files over Bluetooth. The main reason is that they have heard that viruses can infect their mobile phones and they are coming from Bluetooth. This is something common all over the world. From my point of view there is only one solution and this is trust. When a well known brand runs a mobile marketing campaign and makes it visible to the people, they tend to trust it. According to our experience if the brand informs people about the proximity marketing event the penetration rate doubles. So there are hesitations about accepting mobile content over bluetooth but there is always a way to overcome them.

* You’ve run a couple of very interesting campaigns lately in Greece.. Do you see the market opening up?

Indeed, we have run a number of different campaigns, in expositions like Thessaloniki International Expo (Helexpo) or Taxi Show and DTE-Comdex, in events like the Dont Drink and Drive campaign we are currently running, and of course at the Athens International Airport. We are in the proximity marketing field for about 4 years and we know that you have to be patient. We see that marketing agencies adopt this medium day by day and that in the next years will be part of their tool set. In the beginning we had great difficulties to make marketers understand the role of this new medium at the whole marketing landscape. Now we receive daily phone calls and emails all over the world asking about Bluevibe. They know the basic features and want to know more about centralized management, web access over Bluetooth etc.

* What is your favourite mobile marketing campaign / proximity marketing campaign, from any that you might have seen?

I have read a great number of campaigns all over the world and many of them were very successful. But I have to say I am biased. My favourite campaign is the one we are currently run with Johnnie Walker. I like it because it is in combination with other marketing activities, field promotion, internet marketing and because the mobile application we send is very useful. It is not easy to run such a campaign as the events take place at squares where there is no electricity or network coverage and sometimes you have to overcome issues like bad weather etc. I will come back if you want with numbers when this campaign is over.

* How do you see proximity marketing in the economic crisis?

I think that proximity marketing and mobile marketing in general will benefit from this crisis. No one can say for sure, but my thinking is that these types of marketing media are relatively cheaper that the legacy ones like press or radio. Marketeers are trying to find new media to use, cheaper that the ones already have because the marketing budgets are lowering. We ll see about that in the next months but I have to say that the demand for Bluevibe is greater than one year ago.

* Do your customers prefer opt-in campaigns, or opt-out?

As you understand opt-out campaigns are easier. There is no need for acceptance and there is no need for special mechanisms to manage the opt-in lists. So, in the beginning, customers try this type of campaigns. They soon understand that even if the numbers are good they tend to lower as people get used to proximity marketing. During the first campaigns we run, people accepted to receive mobile content, most of time because of curiosity. They didn’t know what exactly this bluetooth message is and they wanted to see. Now most of the people and mainly young ones, are accustomed to the whole procedure and they want to receive only valuable information. They dont want to be disturbed and as proximity marketing events are more frequent, they want to know what they will receive before the click on OK button. I am sure that opt-in is the magical word for the next year and we, as technology providers, are obliged to provide the appropriate technology to support it.

* How do you avoid being thought of as SPAM?

This is one of the first things we tell our customers. It is crucial to inform people about the proximity marketing event so they are not annoyed. In addition, Bluevibe platform has a number of features to ensure that the person who says no will not be receive anything in the future. But I think the final and more antispam policy is the Bluevibe mobile application. One of the most advanced components of the platform is the interactivity. Bluevibe mobile application is installed at the user’s phone and it is s/he that begins the interaction with the system. There is no need to send him/her nothing and on the other hand s/he has access to rich content like multimedia, internet websites, facebook, wikipedia etc. Finally, in order to void being thought of as a spammer you have to:

o inform people,
o give them the right to opt-out easily
o and, if the application permits it, provide interactive services.

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Author: authoranastasia

Keywords: meeting place book books video Anastasia Cassella-Young author authors booktrailer

Added: June 22, 2009

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FRANKFURT and SUNNYVALE, Calif., March 31 /PRNewswire/ — GoldSpot Media Inc., a leader in mobile interactive advertising solutions, and Solid Ground Communications GmbH, a leader in mobile proximity marketing services in Central Europe, launched the first of its kind interactive mobile movie trailer for Universal Pictures’ release of “Fast & Furious” in Germany. Interactive trailers for this blockbuster movie are available for download free-of-charge to Bluetooth enabled mobile phones at select cinemas and other public locations throughout Germany. The interactive trailers offer the mobile viewer a one-click access to “Fast and Furious” sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany. The interactive trailers are created using GoldSpot Media’s miSpot(R) interactive advertising technology and delivered via Solid Ground’s b-LAN(R) Bluetooth cinema network.

“GoldSpot Media’s innovative mobile ad technology brings a whole new level of audience engagement to our trailer promotional marketing program and is expected to drive even more impulse ticket sales and brand engagement among our target audience,” said Niels Oeft, Promotions Manager, Universal Pictures International Germany. “This is extremely beneficial to the entire mobile content ecosystem – from Universal, to the cinema distribution chains, down to the mobile payment solution providers.”

“GoldSpot Media is excited to help Universal Pictures Germany pioneer a unique, interactive movie trailer experience and add new dimensions to the Universal brand uplift through audience engagement and one-click cinema ticket purchase,” said Srini Dharmaji, CEO, GoldSpot Media. “Enhancing Solid Ground’s mobile proximity marketing services with our interactive advertising technology creates a compelling business model for marketers to cost effectively interact with their target audience on mobile.”

“Through GoldSpot Media’s technology we are able to drive consumer interaction within movie trailers transmitted through Bluetooth. This offers a complete range of new ways to drive transactions straight at the point of sale,” said Dr. Wilhelm Bielert, Managing Partner, Solid Ground Communications GmbH.

About GoldSpot Media

GoldSpot Media offers the industry’s first end-to-end interactive advertising solution for all mobile channels, devices, inventory owners and applications. Its unique solution powers profitable new advertising revenue models for the entire mobile content value chain by delivering highly targeted, interactive ads in real-time based on demographics, behavioral patterns, device type, context and location. The privately held company is headquartered in Sunnyvale, Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales offices in Europe.

For more information, please contact us at info@goldspotmedia.com or visit http://www.goldspotmedia.com/

About Solid Ground

As a core business unit of the Solid Ground – Group, Solid Ground Communications develops, customizes and operates complex, interactive Proximity Marketing (Bluetooth, WiFi, RFID) and Mobile Internet solutions. Being a turnkey solutions provider and using state of the art proven technology, the company is able to offer customer target group specific Mobile Solutions at outstanding quality levels. Typically, Solid Ground Communications services do include the graphical user interface, the technical development & deployment and the ongoing operations. Solid Ground Communication has offices in Germany (Berlin, Hamburg), Malaysia, Switzerland and USA.

For further information please contact us at info@solidground.de or visit http://www.solidground.de/ .

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